To increase popularity of your web page, link building function is absolutely necessary. It is the process of creating link to other sites thus ensuring growth in search engine ranking. The fame of your link building campaign determines your ran and indirectly determines the traffic its going to receive.

Directory submission involoves the process of submitting your article to various directories ensuring tha you get the links back. Article submission invloves writing sevral  aricles at a time and then submitting them to directories and is a proven way to build one wa links. There are instances where the link exchange is necessary to reciprocate a link. Social bookmarking being readily available for everyone to join it creates great social connections. If you are a passioante social networker it will help you increase your sales as the more friends you have one your network will ensure that you can market to a whole lot of people who you never though could be potential clients. Hope this proved to be pf help.